Marcelle - 4. Who would be the audience for your media product?

The audience for our media product would be teenage girls who are in education, because we set it in a school, the storyline of the overall movie deals with the emotions of being bullied, not conventionally liked by teenage boys and featured a main female character of whom the audience can relate to.The male character acts as a protector in Alice's mind throughout the rest of the movie and it features romantic relationships making the movie link to romance movies also, appealing more to a female audience. Our secondary audience would be male teenagers as it also features a male villain that has an imposing stance, also resembling a hero’s stance.

In our audience research most ot our results were for female, so we aimed our opening at a female audience.

Our demographic would be mostly white due to our target audience research, but will also appeal to other nationalites because of our character Alice and our dead people being racially ambiguious.

 

 

Our demographic would have to be above a certificate 15 as there is implied violence here from the title and the gun references.

 

The psychographic would also have to be interested in technology such as mobile phones and facebook because we use aspects of that in our movie. Even though we aimed to have a comedic aspect in our film like Donnie Darko with the bunny, we didn’t make it as obviouis as we planned, this is because we were originally planning on having links to social networking sites such as Facebook and make our own called Bobspace.

 

However, we didn’t think it fit in with the narrative of the opening of her running outside and thought it would be too complicated to explain that she was on Bobspace on her phone, so we fell back on text messaging as phones and texts are still a big part of teenagers lives. We used bobtext networks to have a subtle comedic factor but the audience wouldn’t realise this until later on in the movie of where it would be more of a stressed idea. As the narrative is based around the text messages, they would also view themselves as socialites and to be on their phones a lot in order to really relate to the character in the narrative.