Lucinda - 5.How did you attract/address your audience?

There were many things to consider when trying to ensure that our media product would attract our target market. The first thing we had to decide on for the opening was the narrative for the film which our opening would be based on. We first decided that we wanted to include a social theme to the film because social networking sites have become increasing popular among young people in recent years, and advances in mobile phone technology has made it possible for people to communicate more easily and in new ways. Therefore, we decided having a social theme to the film would be beneficial in targeting our audience because the film would be seen as more modern and current by keeping up with changes that our happening in society, which we believe will be our interest to our young target market. We showed this in our opening by featuring the main female actress with a modern mobile phone.

We also wanted to include both a teenage male and female in our opening, because although our main target audience is female teenagers, we also wanted to try and target some male teenagers as well as this would give our film a greater chance of being successful  if we could appeal to both genders. We chose a teenage girl to be the main character so our audience feels this is a film that would be suitable for their age range and gender from watching our opening. We then considered the setting of our opening, and although our filming was limited to within school, this worked well because our main target audience is aged between 15 and 18 so this is a setting that is likely to appeal this audience as it is a location they can relate to.