Our market research showed us that our main target audience was going to be white females between the ages of 15 and 18, so we made our treatment and opening to appeal predominantly to this audience. We decided to aim our product at this audience because the majority of people who answered our questionnaires came into this category, showing that this market exists and therefore that there is likely to be demand for our product. It also meant that we have information about this audience from the questionnaires which would help us construct our product to appeal to them.
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