David 5 - How did you attract/adress your audience?

We attracted our audience by showing them things in the film that are part of their lives. For example our target audience are teenagers between the ages of 15-18, most people in this category are still in school so our opening is filmed in a school.

Our target audience is known for having up to date mobiles and a page on a social networking site, we decided to include this in our film. Our target audience can relate to this as they use mobile, we also use the sound of a text message and then show the message appear.