Lucinda - 3.What kind of media institution might distribute your media product and why?

An independent institution such as Momentum pictures or Film4 might distribute our media product. This is because our product is aimed at a niche market, so is unlikely to be distributed by a more mainstream institution. To money for our film will therefore be likely to come from an independent distributor, or we would have to raise the finance ourselves. This may mean that our film does not have as big a budget for production as some more mainstream films, but as technology has closed the gap between consumers and producers it has become easier for people to produce and distribute films themselves.

The film Slumdog Millionaire was originally released in a similar way, as it was originally produced to be an independent film but became more mainstream across cinemas as it proved very popular. Another film which would be released in a similar way is Kidulthood because this film is also aimed at a niche market, similar to the market that our product is aimed at as both are aimed at teenagers and young people.